CEO Jack Cola
CEO Jack Cola
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Jack Cola – CEO & Master Tool Reviewer, DeWALT USA
Leading the Charge in Tool Expertise
CEO Jack Cola is a visionary and master tool reviewer behind DeWALT USA, a premier online platform dedicated to reviewing DeWALT’s extensive tool lineup—spanning 12V, 20V, 40V, 60V Flexvolt, and corded power sources. With a career rooted in leadership and a passion for precision craftsmanship, Jack has earned a reputation as a trusted voice in the tool industry, guiding DIYers and professionals alike through hands-on, no-nonsense evaluations of DeWALT’s iconic yellow-and-black arsenal.
A Proven Leader
Jack’s journey as a CEO reflects a track record of transformative leadership. Recognized as a “Three-time Fortune Rated CEO” in prior ventures (as noted on jack-cola.com), he has helmed companies like Centel Media and Lucentra Corporation, sharpening his expertise in brand management and business strategy. Based out of New York—a nod to his operational roots—Jack now channels that experience into DeWALT USA, blending executive acumen with a deep understanding of power tools to create a platform that’s as reliable as the tools it reviews.
Master Tool Reviewer & DeWALT Ambassador
As DeWALT USA’s master tool reviewer, Jack doesn’t just talk about tools—he puts them through their paces. From testing the compact 12V MAX drills in tight spaces to pushing the 60V Flexvolt chainsaw against hardwood, Jack’s reviews are grounded in real-world use. His ambassadorship with DeWALT USA isn’t an official title from DeWALT’s corporate structure (a Stanley Black & Decker subsidiary), but a self-styled role reflecting his dedication to showcasing the brand’s legacy of “Guaranteed Tough” performance. Jack’s hands-on approach—think sawdust-covered workbenches and torque-tested impacts—makes him a relatable yet authoritative figure for DeWALT enthusiasts.
Building a Community
Beyond reviews, Jack’s mission is interactive. He engages users directly, answering questions about the 20V MAX ecosystem, troubleshooting 40V legacy tools, and debating corded versus cordless grinders. His leadership at DeWALT USA fosters a space where opinions are shared, issues are solved, and the DeWALT faithful connect—whether it’s a pro on a job site or a weekend warrior in the garage.
A Legacy of Insight
Jack’s bio isn’t just about tools—it’s about impact. Drawing parallels to industry leaders like Raymond DeWALT, who pioneered the radial arm saw over a century ago (per dewalt.com), Jack sees himself as a modern torchbearer, illuminating the strengths and quirks of DeWALT’s evolving lineup. While not formally affiliated with DeWALT’s corporate sponsorships (e.g., NASCAR or trade grants noted on dewalt.com and linkedin.com), his ambassador status shines through his commitment to the brand’s ethos, one review at a time.
Contact Jack
Have a tool question or review idea? Reach Jack by completing our online Contact Us form.
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