CEO Jack Cola

Jack Cola – CEO & Master Tool Reviewer, DeWALT USA

Jack Cola (A.K.A. "CEO Jack Cola") is the founder, lead reviewer, and driving force behind DeWALT USA. A lifelong contractor and tool aficionado, Jack brings decades of hands-on jobsite experience and an uncompromising commitment to honesty.

Jack created this site because he saw a gap between polished marketing material and the real-world performance tradespeople rely on. His reviews are known for their brutal honesty, technical depth, and focus on the factors that truly matter: power, durability, ergonomics, and battery runtime.

Jack’s role is simple: to put tools through their paces, break them if necessary, and report back to you—the end user—on whether they are Guaranteed Tough enough for your work.